Whether you’re getting a professional SEO company to handle it or doing your own search engine optimisation, you need to beware of what can be achieved and what can’t be.
Having a great SEO strategy means more customers will find your website in search engines results pages (SERPs) and with more traffic to your site, therefore creating more sales.
Search engine factors that matter most
Google, Bing and other search engines, serve up the most relevant results by analysing a number of key factors such, page title, header tags, meta descriptions etc, as well as off-page factors such as links from other websites back to yours.
Being found is critical for small businesses and given that Search Engine Journal reports 75% of internet users never scroll past the first page of search results, the necessity of internet marketing has never been more important.
How an SEO company can help
Although, it can be confusing for a small business to manage their SEO strategy which is why many put the responsibility of SEO into the hands of professionals in the industry.
An SEO supplier will make sure your site ranks as high as possible in the search engines and they should also provide a monthly report of how your marketing efforts are tracking, traffic to the site, keyword ranking etc..
A reputable SEO partner should also advise you on how to use keywords and attract traffic and links from other websites such as online business directories, forums and other blogs.
However, what they should not do is guarantee you a page one ranking, even though they have done it previously.
Beware those who guarantee a Number 1 Google ranking
Nobody can ‘guarantee’ a Page 1 result, because nobody knows the Google algorithm besides Google……BUT, SEO companies specialise in this area, they understand how the “system” works, and continually testing is part of the process.
Even Google itself says no-one can guarantee a #1 ranking on Google and that you should beware of SEOs that claim to guarantee rankings, so do your research on the company you are looking to employ.
Sometimes dodgy organisations will offer a large number of keyword phrases – perhaps 15 or more. For most Australian small businesses, finding seven or more relevant keyword phrases that receive a decent amount of traffic can be difficult, but far from impossible.
Trying to force yourself to come up with more will bring you to phrases not many people are searching for. And anyone can rank for keywords people don’t really care about, so your campaign needs to be discussed before you starting spending your money
Targeting the right keywords makes all the difference
So the real question you need to ask when faced with a Page one guarantee is “Page one for what?”. If you wind up on Page one for a keyword not many customers actually search for, you’re not getting value for money. You need your top 5 keyword phrases ranking, not your bottom five, and you want them in the top 5 results, and ultimately #1 in the Google rankings.
So what can sound like a great offer such as “15 keywords and a page one guarantee!” might actually lead to a worse outcome, or maybe worse, a penalty.
Buyer beware is an important one to remember. If you don’t go with a reputable SEO provider you could be doing your company damage in the long run, so do your research, speak with current and old clients of the company you are looking to employ.
Contact SEO Web Logistics for more information.