SEO Services Gold Coast

What is SEO?

In its most basic form, Search Engine Optimisation (SEO) is the process of improving a website’s search engine rankings. Whenever a user enters a search query into a search engine such as Google (for example; ‘best Italian restaurants on the Gold Coast’), Google returns a list of websites that best answer this query. As an SEO company, it is our job to ensure that your business appears at the very top of the search results for queries such as these, that are most relevant to your business.

In the above example for instance, every single Italian restaurant on the Gold Coast would love to rank high in the search results for ‘best Italian restaurants on the Gold Coast’. Beyond strengthening search rankings, SEO is an umbrella term used to describe a whole series of different tasks and techniques that are aimed at improving not only your search engine rankings, but your number of leads and sales as well.

What’s the difference between Organic Rankings and Paid Listings?

Whenever a search query is entered into Google (we’ll use Google in all examples from now on, as over 85% of all user searches use Google), there are two main types of listings that appear; organic and paid. Google naturally wants their paying customers to occupy the premium real estate on your screen, so they appear at the very top, identified by the small ‘Ad’ symbol next to each listing.

Below this, are typically three Google Local Listings, which are themselves an organic listing, and then finally below them you will have all of the organic SERPS (Search Engine Results Pages), which is what we as SEO’s aim to rank your business at the very top for.

Organic results are referred to as such because they are ‘natural’ listings that are there on merit. Where your website ranks organically is a reflection of many different factors, but most importantly its quantity and quality of content and the quantity and quality of its backlinks. The biggest advantage of organic rankings over Pay Per Click (PPC) listings is that your site will continue to reap the rewards of its high rankings, even if you decide to cancel your SEO campaign.

With PPC on the other hand, your site will only be visible in the search engines for as long as you continue to pay. Once your daily budget has run out, your site will immediately vanish from view until the next day when your budget has renewed, or until you’ve increased your daily budget. PPC is a very expensive and often wasteful method of attracting new customers. It’s a short term gamble, rather than a long term solution, like SEO.

The importance of high Organic Rankings

According to research conducted in this article, the top 5 organic listings on page 1 for a search query, enjoy two thirds of all click throughs. In comparison, the remaining organic listings on page 1 are left to fight over scraps and biscuit crumbs between themselves. For this reason, it is our goal to always ensure that you

Why Choose Us?

• Multi-award winning SEO firm
• Decades of combined SEO experience
• Fully customised SEO packages to suit your business
• Polite, professional and approachable team of industry experts
• 100% success rate for all SEO clients

Our Guarantee:

When working with the team at SEO Web Logistics, you have our guarantee that all our activities that we undertake throughout our SEO services are strictly in adherence within the search engines quality guidelines.

To find out how our SEO services can benefit you and your Gold Coast business, fill out the contact form or call us now on 07 5641 0224.

Here are just some of the examples of success that we’ve managed to achieve for our SEO clients over the years. Find out how we can help your business expand its online presence and attain a new level of prosperity.

Our SEO Process

1) Planning

Planning and strategy is essential to every SEO campaign. During this time, we develop a broad understanding of your business, your customers and the goals that you wish to achieve during your campaign. From here, we create strategy to ensure that your campaign goals are realised.

2) Keyword Research

Central to the success of all SEO campaigns is effective keyword research. By optimising your website for keywords and search phrases that your prospective customers are actually searching for, you will begin to enjoy a greater number of relevant visitors to your site, increasing the chances of more leads and more sales.

3) Full Website Audit

Before we can begin implementing our strategies for your SEO campaign, we need to conduct a full analysis of your existing website to determine any issues that may be harming its performance. This includes such things as checking for broken links and examining your backlink profile to ensure that your site doesn’t have any poor quality ‘spammy’ links pointing to it. If it is determined that your site does have undesirable backlinks, actions will be taken to have them removed.

4) On-Page SEO

For a number of years now, it’s been touted throughout SEO circles that Google uses over 200 different rankings factors to determine search engine rankings. Whether this is true or not is up to some debate, however, what cannot be disputed is the fact that by far and away the most crucial factors that help decide rankings are on-page content and link building. While it hasn’t been confirmed, in our experience, having worked with many countless clients, on-page SEO is indeed the number one factor that determines rankings.

Every time a user enters a search query, Google seeks to give them the best possible answer to that particular query – and what better way to qualify your own website as the ‘best possible answer’ than by having well written and well organised content that is completely relevant to the original search query. And that is precisely what we aim to transform every one of our SEO client’s websites into; a comprehensive resource of relevant information that is easy to navigate.

It’s always best if the client is able to create the content themselves; after all, who knows your business better than you do? If that isn’t possible, due to time constraints, then we are more than happy to write all necessary content for you.

Which brings us to the next important part of on-page SEO; navigation. Whilst a website with great content will undoubtedly rank well, that content’s ability to convert visitors into enquiries and sales is going to be hampered considerably if that site is difficult to navigate. We have strong experience in UI (user interface) optimisation and conversion rate optimisation, which will ensure that visitors to your site are able to quickly find what they’re looking for, while maximising their intentions to either buy (in the case of ecommerce sites), or enquire about your services.

The final major area that we look to optimise as far as on-page SEO is concerned is page loading times. There are many different factors that determine the speed of your web pages, including the size of your images and other on-page media and the speed of your web host. We ensure that every page on your website loads as quickly as possible.

In cases where pages have been optimised sufficiently but site performance is still poor, we will advise you to consider upgrading your web hosting package or switch to another. Remember, web performance isn’t just bad for business (nobody wants to wait for a slow web page to load), it’s bad for SEO as well.

Link Building

Aside from on-page SEO, link building is the other one of the ‘big two’ factors that affects search rankings the most. In days gone by, it was possible to boost your rankings simply by submitting your site to countless online business directories. Now, this is no longer the case. At best, doing this now will have little to no effect on your rankings whatsoever and at worst, your site will be hit with a Google Penalty, which can have a catastrophic impact on your web traffic and take a very long time to recover from.

These days, the only way to secure high quality backlinks is to either create suitably high quality articles and get them published on prominent sites that are relevant to your industry with backlinks to your own site, or, create outstanding articles, publish them on your own site and market them on your social media pages and to other social media groups or message forums and the like, where other individuals may be inclined to reference (and link to) your article from an article that they create.

The most challenging part of getting your articles published onto high quality sites, is developing a rapport with the editor/site owner. Only once this has been established are you likely to get an opportunity to have your work published on their site.

What are the benefits of SEO?

1) It’s cost-effective

Search Engine Optimisation represents a cost-effective marketing solution for all business sizes. From startups, through to large scale corporations, SEO campaigns can be tailored to suit any budget and deliver real results over both short and longer time periods. Businesses aren’t required to spend extortionate sums of money in order to see noticeable growth. Once your campaign has commenced, it will steadily begin to attract more prospective customers through search engines, as well as other equally important avenues such as social media and email campaigns, all of which are key components of a successful campaign.

2) You reap the rewards 24/7

Your website is online 24 hours a day, 7 days a week, enabling you to enjoy the benefits of your improved visibility in search engines at all times. No matter what the time of day or night, if somebody is searching for a particular item or service that you offer, your website will be there to cater to their needs.

3) Eclipse your competition

If you want your company to outshine your competitors and wish to attract a larger piece of the proverbial pie, an SEO campaign is central to achieving this. A search engine optimised website will always outrank the same website that has not been optimised. If you are not ranking for the most valuable search terms in your respective industry, a finely tuned website and well-planned SEO campaign will see your site get to where it needs to be.

4) More enjoyable user experience

An important part of any SEO campaign involves fixing any technical issues that may be present throughout your website. This consists of resolving broken links, reducing the file sizes of images and other on-page content to minimise loading times and structuring your site in a way that allows visitors to make their way through your site with minimal frustration. All of these tasks contribute to a greater level of user satisfaction and increase the chances of a lead, or in the case of an e-commerce store, a sale.

5) Greater number of leads and sales

When a client signs up for an SEO campaign, they’re not concerned with “getting to page 1” for this and that, what matters to them is more leads and more sales. More business. If they’re ranking well for supposedly lucrative search terms but aren’t seeing any noticeable increase in their bottom line, then the campaign is going to be of little value to them. As an SEO company, we understand this, and make it our primary focus to ensure your business generates more business.

6) More in-store sales

Whilst SEO is an essential tool to help improve online sales for e-commerce websites, it’s invaluable for generating more in-store sales as well. In this day and age, whenever somebody needs to search for a particular product or service, they don’t consult the Yellow Pages anymore, they consult a search engine. If your site happens to appear at the top of the listings for whatever it is they happen to be looking for, then there’s a high likelihood that they are going to enlist your services or purchase a product from your store.

7) More repeat customers

For business owners, consumer trust is everything. When a customer has purchased items or utilised a business’ services previously and has established a favourable opinion of them, then they trust the business and much more likely to do business with them again. Once you begin to obtain more new customers through via your SEO campaign, you will also start to receive more repeat business as well.

8) Focus on new keywords and geographical locations, effortlessly

Focusing on a new product line or expanding your services into a new location is effortless with an SEO campaign.