Basically, marketing is all about ‘Getting Found’ by your potential customers, then ‘Converting’ these leads into paying you for your services or product. Sounds simple, right?
Not always as simple as it sounds! SEO Web Logistics understands inbound marketing and the importance of it. As an experienced Gold Coast marketing company, we start by taking the time to learn about your prospects, their frustrations, pain points and needs. We analyse your business and competition to get an understanding of the space you are competing for. We then develop content that addresses their needs and frustrations, providing solutions and answers. One of the most important elements of inbound marketing is building relationships, engaging and nurturing those relationships and build trust and rapport.
At the end of the day, inbound marketing is customer focused marketing. The internet and social media has changed buyer behaviour and it’s a public forum, so if you have a great product people will talk about, and the exact opposite also applies. Today many consumers research online before they make a purchase, they are much better educated and they have a voice. If you’re serious about building a profitable business, it’s important that you understand the psychology of inbound marketing and how to leverage search engine optimisation (SEO) and social media to achieve your business goals.
If you answer yes to any of the following, then the team at SEO Web Logistics can help you.
All of our digital and print material for marketing purposes is created by our team of web designers, graphic designers and copywriting specialists. Our most common assignments include email marketing designs (ads and newsletters), brochures and corporate video clips for distribution online.
Whether they’ve discovered your site through a search engine query or through an external source, such as a blog post on another website, social media and so on, your website is invariably going to be the last thing a prospective customer sees before they make the decision to contact you. For this reason, it’s essential that your site provides a positive impression, as you’re only likely to get a single chance to make one.
Creating a good impression means having a website that is visually impressive, contains high quality content that compels users to buy and/or take action and includes an interface that makes it easy for them to navigate.
In order to ensure that your website is able to become more prosperous and capture more sales, it’s important that we learn about your primary goals, examine your existing business strategies and evaluate your existing marketing efforts. It’s also vital that we develop a deep understanding of your intended audience. From this, we look at your present website and identify ways in which it can be improved to better accommodate visitors and increase the chances of converting them into paying customers.
Understanding what works best, typically means observing what your competitors are doing right, on their websites. Comprehensive competitor analysis is crucial to creating a successful website and is a crucial part of our web design/redesign process.
Digital marketing is comprised of many different disciplines, all aimed at getting your material and your message across to your target audience in the most effective way possible. These include:
The purpose of digital marketing is to create sales, enhance conversions (refer to our page on Conversion Rate Optimisation for more info), strengthen sales leads, increase brand exposure, establish consumer relationships and maximise the value of each customer to your business.
SEO Web Logistics, your local marketing company will work with you to develop targeted strategies and tactics to grow your business to where you want and need it to be. Contact us at our Gold Coast office today.