hub and spoke Model for SEO

By Damien Alcock

Congratulations! You’ve poured your heart and soul into creating a stunning website, carefully curating each piece of content, and dreaming of the moment your audience discovers your masterpiece. Excitement courses through your veins as you hit the publish button, but soon, a wave of stress crashes over you. “Will anyone even find my website?” If this scenario sounds all too familiar, rest assured, you’re not alone. 

The endless algorithms, ever-changing search engine dynamics, and fierce online competition can make your quest feel like an epic adventure. And like any hero, you deserve a reliable map to guide you through the twists and turns, helping you arrive at your digital destination unscathed.

But while everyone else is caught up in the frenzy of tactics and strategies, we’re here to remind you of what truly matters: the heart of your content and the connections you build. The Hub and Spoke Model is not just another technique; it’s a strategic philosophy that will revolutionize the way you approach SEO. 

What You Need to Know about the Hub and Spoke Model 

The Hub and Spoke Model has been gaining popularity in the world of SEO and marketing due to its effectiveness in enhancing website organization and improving search engine rankings.

To put it simply, the Hub and Spoke Model is an organizational structure for your website content. The hub represents the main theme or topic of your website, while the spokes represent the subtopics or related content that supports the hub. Think of it as a bicycle wheel, where the hub is the center and the spokes are connected to the center and radiate outwards. 

Implementing the Hub and Spoke Model can benefit your website in several ways. 

It provides a clear structure that makes it easier for users to navigate and find relevant information. By having all your content related to a central topic, users can quickly understand what your website is about and easily access the information they need. This results in a better user experience and increased engagement on your website.

Also, the Hub and Spoke Model helps improve search engine visibility and rankings. Search engines like Google prefer websites that are well-organized and focused on a specific topic, making it easier for search engines to understand what your website is about. By implementing the Hub and Spoke Model, you can effectively signal to search engines what topics your website covers, resulting in higher visibility and better rankings.

Most importantly, the Hub and Spoke Model allow for effective targeting of long-tail keywords. Long-tail keywords are specific phrases that users search for on search engines, which are easier to rank for compared to generic keywords. By creating spokes that target specific long-tail keywords related to your hub, you can increase your chances of ranking higher on search engines and attracting more relevant traffic to your website. 

Creating Your SEO Hub Content 

As a business owner or marketer, you’re probably aware of the importance of having a strong online presence. And one of the key factors to achieving that is through search engine optimisation (SEO). But with so much content out there, how do you make yours stand out from the rest? The answer lies in creating a comprehensive and authoritative hub of content. Here’s how you can do it:

1. Choose Your Central Topic or Pillar Content 

The first step in creating your SEO hub content is to identify your central topic or pillar content. This is the main theme or subject that your hub content will revolve around. It should be broad enough to cover a range of sub-topics, but specific enough to provide value to your target audience.

For example, if you own a fitness blog, your central topic or pillar content could be “Healthy Living.” This could include sub-topics such as diet, exercise, mental health, and more.

2. Craft Comprehensive and Authoritative Hub Content 

Once you’ve identified your central topic, it’s time to create your hub content. These should be in-depth guides, tutorials, or resource pages that cover a range of sub-topics related to your central theme. Your content should be informative, well-researched, and unique.

When crafting your hub content, you should also aim to make it authoritative. This means including statistics, data, and expert opinions to support your claims. By doing so, you establish yourself as a thought leader in your industry, which can help build trust with your audience.

3. Include High-Quality Multimedia Elements 

To make your hub content more engaging and visually appealing, you should consider adding high-quality multimedia elements such as images, videos, and infographics. These elements can help break up text and provide additional context to your content.

When choosing multimedia elements, make sure they are relevant to your content and of high quality. Poorly made images or low-resolution videos can detract from your content’s overall quality.

4. Use Internal Linking Strategies 

Another important aspect of creating your SEO hub content is to use internal linking strategies. This means linking to other pages within your website that are relevant to your hub content. By doing so, you help to create a network of related content that can help improve your website’s overall SEO.

When using internal linking strategies, make sure the links are relevant and add value to your content. Don’t just link for the sake of linking.

Building Spoke Content around Your Hub 

In the hub and spoke model, the hub is a main piece of content that explains a particular topic or concept, while the spokes are smaller pieces of content that expand upon certain aspects of the topic. 

Effective content marketing involves creating content that is relevant, engaging, and informative. With this in mind, building spoke content around your hub can significantly enhance your content strategy by targeting specific subtopics and long-tail keywords. 

Here’s how to get started: 

1. Identify relevant subtopics and long-tail keywords: The first step in building spoken content around your hub is identifying subtopics and long-tail keywords that are relevant to your main topic. These may be phrases that your target audience is searching for or areas related to your main topic that you want to explore in more detail. Once you’ve identified these subtopics, you can create individual spokes to address them. 

2. Craft-focused, informative, and keyword-rich spoke articles: Once you’ve identified your subtopics, it’s time to create spoke content that provides valuable information. Your spoken content should be focused on a specific aspect of your main topic, informative, and keyword-rich. Use relevant long-tail keywords in your content to ensure that it is optimised for search engines. 

3. Interlinking: Connecting spokes to the hub and each other: To maximize the effectiveness of your spoke content strategy, it’s crucial to interlink your spokes with each other, as well as with your hub. Your hub should link to all your spokes, while each spoke should link to at least one other spoke. This interlinking allows readers to explore related topics and helps to establish your content as an authority on the main topic. 

4. Leveraging different content formats for spokes: While written blog posts are a common spoken content format, it’s also essential to consider other content formats like videos and podcasts. Different formats allow you to target different audience segments and can help to increase engagement levels across your target audience. 

You can effectively build spoke content around your hub, expand your content strategy, and help your audience explore different aspects of your main topic by following the above steps. However, to truly take your content strategy to the next level, it’s crucial to create an effective user journey by connecting your spokes in an intuitive and logical way. 

Technical SEO Best Practices for Hub and Spoke Model

Having a proper site structure is crucial to improving your website’s visibility in search engine results pages (SERPs) when it comes to search engine optimisation (SEO). 

The hub and spoke model consists of one main page, also known as the hub, that serves as the central point for related content pages, which are known as spokes. Implementing the hub and spoke model can help to improve your website’s user experience, as well as its overall ability to rank higher in SERPs.

One of the key best practices for implementing the hub and spoke model is optimising your URL structure. Each spoke page should have a unique URL that contains a relevant keyword or phrase. This keyword or phrase should be included in the URL after the domain name, separated by hyphens. For example, if your hub is about gardening and one of your spokes is about rose gardening, the URL for that page should be something like

In addition to optimising your URL structure, it is important to implement breadcrumbs and navigation menus. Breadcrumbs are a type of navigation that shows users where they are on your website and allows them to navigate back to previous pages. Navigation menus provide users with an easy way to explore your website and find the information they are looking for. By providing easy navigation, you can improve the user experience and keep visitors on your site longer, which can ultimately lead to higher search engine rankings.

Utilizing schema markup is another important aspect of technical SEO for the hub and spoke model. Schema markup is a type of code that provides search engines with specific information about your website’s content, including what it is and how it relates to other pages on your site. By implementing schema markup, you can help search engines better understand your website’s content and improve your chances of ranking higher in SERPs. 

Promoting Your Hub and Spoke Content

The internet is a vast space where millions of contents are published daily, and getting your content to stand out from the crowd can be a daunting task. However, with the right approach and tools, you can boost the visibility of your content, reach a wider audience, and ultimately achieve your marketing goals.

1. Leverage Social Media Channels for Content Promotion

Social media has over 3.6 billion active users; chances are, your target audience is hanging out on some of these platforms. optimise your content for social media by creating catchy captions, using high-quality images, and adding relevant hashtags. Also, leverage social media sharing tools like Hootsuite, Buffer, and Sprout Social to schedule and automate your content distribution across multiple social media channels.

2. Use Email Marketing to Engage Your Audience with Your Hub Content

Email marketing remains one of the most effective ways to nurture your leads and engage your current audience with your content. Send regular newsletters featuring your hub content and include a call-to-action (CTA) to encourage subscribers to share your content with their network.

3. Guest Posting and Outreach to Boost Backlinks

Collaborating with other authoritative websites in your industry through guest posting and outreach can help you get backlinks to your content. Backlinks are an essential element in improving your website’s search engine ranking and increasing your content’s visibility. Focus on building high-quality relationships with other bloggers and website owners in your niche to help you land guest posting opportunities.

4. Collaborate with Influencers and Industry Experts

Influencer marketing can be an effective way to increase the visibility of your content. Identify the right influencers who are aligned with your brand objectives and reach out to them. Partnering with influencers and industry experts can not only boost your content’s reach but also help you establish credibility in your industry.

Wrap Up!

The journey to mastering SEO through the Hub and Spoke Model might seem like a daunting task, but remember, every expert was once a beginner. 

Patience is your greatest ally. Rome wasn’t built in a day, and neither is a robust online presence. Your efforts will require consistent care and attention over time. Don’t be discouraged if you don’t see immediate results; keep refining your strategies and nurturing your content, and you’ll witness the growth you seek.

SEO is a dynamic field that evolves with the digital landscape. Stay curious and open to new insights, algorithm changes, and emerging trends. The knowledge you gain will not only elevate your SEO game but also position you as a thought leader in your industry.

Remember, you’re not alone on this path. Connect with fellow SEO enthusiasts, attend webinars, join forums, and engage in discussions. The insights and support you gain from your peers can be invaluable in refining your strategies and overcoming challenges.

Just like the spokes of a wheel connected to the hub, your efforts should be interconnected and cohesive. Each piece of content, each link, and each keyword contributes to the larger picture of your online presence. Approach your SEO endeavors with a holistic mindset, and you’ll create a web of influence that captivates your audience and search engines alike.

Need help building quality backlinks to your site?

If you do wish to build links for your business site, get in touch with a trusted Gold Coast SEO company such as SEO Web Logistics, who provides eCommerce SEO services, Google Ads services, and much more.