Being found in Google has never been more important for small businesses, so here’s some more info to digest…..
By now, you should be very aware that in late June Google My Business was launched, a revamped dashboard that combines Google Plus pages and Google Places. This is seen by many industry leaders as the next step in the ongoing evolution of Google’s free locality based business suite.
While Google Plus remains in its relative infancy, with arguably little value to offer in a commercial sense, Google Places, since its launch in 2010, has proven to be an essential instrument in the small business SEO kit bag, and if you have not got a Google Places listing, why not!
Most internet users would now be familiar with Google Places listings, which appear in search results as in Google maps, contact information for a particular business (including address and phone number), reviews of that business by service users, plus relevant photos etc.
Social media specialist Ian Creaser says many businesses don’t recognise the benefits Google Places have toward their website traffic. “Google Places is one of the most powerful tools offered by Google to get your business in front of relevant searchers in the local area,”.
“When your listing is fully complete with all the information needed, it will boost results and help users find your company, and also improve your local sales.”
Offering customers a complete, accurate, and meaningful listing about your local business at the exact moment they’re searching for services or products that you sell can lead to more traffic and sales, both in-store and online. People use Google, are you being found?
Marketing expert Ian Creaser recommends that you make your Places listing 100% complete in order to make it more attractive to searchers. It also needs to be correctly optimised to ensure it ranks.
When creating a Google Places listing, be certain to include your website URL, email address, telephone number, hours of operation, accepted forms of payment and well written, optimised description of your business, as well as images.
A complete (Google Places) listing will rank your business on the first page of Google if it is created correctly and has proper link building campaign done.
When writing your description, it is limited to only 200 characters, so make it count! Include keywords that relate to your product or service, but don’t keyword stuff. Focus on the location of your business to help your listing rank for nearby cities in your area. If you are unsure how to create this listing properly, it’s highly suggested you get a SEO expert to do it for you.