Google Penalty Recovery Services

Many concerned business owners in the past have reached out to us in an effort to reverse their very sudden and very dramatic Google rankings drop. If you’ve discovered that your search engine rankings have plummeted abruptly, it’s possible that a Google algorithm penalty is the cause of it. For businesses who rely heavily on their online rankings to attract new customers and sales, significant ranking drops for their most lucrative search terms can be very damaging financially, particularly for those who operate online stores. Our Google Penalty Recovery Services involve a full analysis of the affected site to determine the underlying cause and we develop a customised recovery solution to ensure that your site reclaims its former rankings positions.

There may be a less sinister explanation for your rankings drop

It should be noted that a rapid and unexpected decline in rankings doesn’t always indicate a Google Penalty. There are a number of other reasons why this can happen, including the transferral of an existing site to a different domain or to a different CMS. Both of these scenarios can have destructive effects upon a site’s rankings, if not implemented correctly. Thankfully, where this is the case, the site’s rankings can be resurrected within a short amount of time if necessary measures are taken to fix the problem.

Algorithmic and Manual Penalties

If it is determined that there isn’t a benign explanation for the unexplained drop in rankings, your site may indeed have suffered a Google penalty. There are two types of penalties; algorithmic and manual penalties. An algorithmic penalty means that your site has been flagged by Google’s filters as being in violation of its Google Webmaster Guidelines, whereas a manual penalty – as the name suggests, implies that your site has been identified as employing disreputable techniques by one of Google’s countless quality control staff members. There are many different types of manual penalties and each requires its own solution.

Recovering from Google Penalties

If you have previously sought the services of so-called ‘link building specialists’ or such, then it’s quite possible that this is the cause of your site’s problems. Such companies employ link building strategies that once again are seen as a direct infringement on Google’s policies. In such circumstances, while it is possible to recover your website’s rankings, doing so requires the painstaking task of pinpointing each hazardous backlink and removing them. If all of these harmful links are unable to be removed, then the site may not improve. Where it’s discovered that a site simply contains far too many issues to resolve within a meaningful length of time, then acquiring a new domain may be the best option for you.

Contact SEO Web Logistics

If you’ve experienced a sudden and significant fall in rankings and aren’t sure why, get in touch with us now. We’ll determine the cause and advise you on the best course of action to take. To find out more about our Google Penalty Recovery Services, call us on 07 5641 0224 or fill out our contact form.