Put your business on the Map with Google My Business optimisation

Do you have a business that relies on local customers? If so, you need Google My Business optimisation.

Map search results are triggered when someone makes a location-based search such as “plumber Brisbane” or “florist Gold Coast”. Google My Business results are displayed on the first page with red push pins beside them. Very often, Places results are the first thing a prospective customer sees, resulting in a steady flow of enquiries if you rank high enough.

It’s worth experimenting with your business to see how you rank – type your service offering and your business location into Google. Do you rank highly in Google My Business? If you run a small small-scale business, small law firm, optometrist, electrician or plumber, a good result here can be invaluable – it’s like a 21st century Yellow Pages!

A Google My Business page is free to set up, but if you are competing against many other businesses in the same industry, you will need to optimise your Google My Business page in order to appear in the Google local search results. There are hundreds of “plumbers” for example, especially in city/suburban suburbs, but only a maximum of three of them have a spot on the front page.

What to expect from Google My Business

Although Google My Business is a long-term investment, it is important to recognise that some key phrases will be more competitive than others. This means you can’t rank for a huge range of phrases, just a handful of industry specific Google approved categories.

Traffic from Google My Business is free, and it can be challenging to rank high due to competition. With only limited places available it is imperative to secure your position by employing an expert to optimise and link your Places listing correctly.

 How can I get my Google My Business listing optimised?

If you’re ready to get started, feel free to give us call and we’ll do our best to guide you through your options and chat you through what is achievable.

Google uses a complex algorithm to decide what pages are most relevant to display in the Google My Business results. There are hundreds of factors involved in getting your listing ranking, some of them are:

  • The quality and quantity of your website’s inbound links. In layman’s terms, it’s the reputation your website has compared to other sites on the internet.
  • The quality and quantity of your businesses citations. A citation is a mention of your businesses name and physical address on another website or directory (for example, Yellow Pages).
  • The quality and quantity of reviews on your Google My Business page. A word of warning – Google is smart enough to pick up fake or spam reviews intended to artificially influence your Google My Business ranking.
  • The quality and quantity of information on your Google My Business page. Google prefers pages to provide as much useful information as possible, and the listing needs to be 100% complete.
  • Whether your images and video links placed on your listing are optimised.
  • How the listing is categorized – if not researched correctly your listing will not rank for your business keywords!