We get it, SEO can sometimes take a few months to get traction and the volume of leads needed to grow your business. But what happens when you can’t wait? Google Ads, also sometimes called pay-per-click (PPC), could be your answer.
Google Ads is a way to pay for the right to feature at the top of the rankings and it has become a huge part of the toolkit of most marketers, these days it accounts for about one third of global advertising revenue.
SEO Web Logistics is a Gold Coast Google Ads agency that guarantees maximum ROI on your Google Ads campaigns.
While SEO moves you up the rankings organically based on more than 200 factors in the Google algorithm, Google Ads is a more straightforward transaction to make it happen immediately. And just like search engine optimisation, a successful Google Ads campaign will bring relevant traffic to your website, increase enquiries and/or drive sales.
SEO Web Logistics’ Google Ads management services are tailored to meet your business requirements. The ads we set up on your behalf will be viewed by people in your target location who are already engaged in a search for your business’ product or service.
Google Ads is a guaranteed way of taking your website to the top of Google’s rankings. It will ensure that your business:
In partnership with an SEO campaign, Google Ads will also ensure your business has all bases covered, appearing in all sections of Google search results.
SEO Web Logistics has a tried-and-trusted process for Google Ads for all new clients. It’s been finetuned over the years and is proven to deliver valuable return-on-investment, across multiple industries.
Once your campaign is up and running, our approach is to ensure that all AdWords campaigns are continually optimised based on results. This ensures your business is receiving consistently good outcomes, over time.
we develop an understanding of your business goals and examine your existing campaign (where applicable). This helps us identify what’s working well and what can be improved.
we inspect the Google Ads campaigns of your competitors to determine what their approach is and how any lessons can benefit your campaign.
in order for Google Ads to be effective, it’s crucial you know exactly who your target audience is and what they’re looking for. We discuss your target customers with you and set about dividing them into separate buyer groups or ‘personas’ to ensure more effective engagement.
we analyse all relevant search terms for your industry and pinpoint the best positive and negative keywords that offer commercial intent and high ROI.
based on your business goals and what we have learned in the first four steps, we’ll devise a strategy that will help ensure a high CTR (click through rate) from relevant visitors and deliver superior results for your business.
getting people to click on your ads means writing copy that immediately draws attention and compels the audience to find out more (and click). The ads themselves offer very limited space, so they must be concise and persuasive.
our design team will use our copy and what we know about your buyer persona to design landing pages that engage with your audience.
Our ads are rigorously tested to determine which ones provide the best ROI.
We report monthly to ensure you have a sound understanding of how the campaign is performing. We also use this data to help guide future decisions for your campaign.
an essential step of every PPC campaign is to identify any underperforming ads and keywords and replace them with ones that provide greater commercial intent and improved user engagement.