Outranking multinational brands was the last thing local retailers Thong On expected from their Search Engine Optimisation (SEO) campaign. With help from the experts at SEO Web Logistics, they made it happen. Over an expansive four year campaign, Thong On has managed to outrank several of Australia’s most loved brands including; Rusty, Billabong and Crocs, even overtaking them in searches for their products.
Thong On’s gutsy campaign has most recently overcome large retailers; Myer, Mathers and Rivers to rank number 1 in searches like “mens sandals brisbane”.
SEO is the process of improving a website’s search engine rankings. Whenever a user enters a search query into a search engine such as Google, it returns a list of sites that best answer this query. The process of SEO ensures that a business appears at the top of results for queries relevant to their product or brand.
Even with over 75% of users never scrolling past Google’s first page, SEO can often be overlooked in favour of more “quick win” marketing options such as social media sites like Facebook and Instagram.
“SEO is one of the most underrated forms of advertising, yet one of the most important for any business wanting to be found online,” says Ian Creaser, CEO of SEO Web Logistics. “If people looking for your service or product cannot find you because you are not listed in the top 3 results, then you could be losing thousands of dollars per year in potential income.”
Thong On’s campaign saw the company go from hardly ranking on Google’s front page at all, to ranking on the first page for 256 separate keywords, with 128 of these ranking in the top 3 results.
According to Google’s Micro-Moments Report, 93% of online experiences begin with a search engine, and 51% of smartphone users, in particular, have discovered a new company or product through search engines. With more and more Australian businesses expanding their digital marketing strategies to include digital avenues, is it worth investing in an SEO?
Ian Creaser thinks so “One of the things we find most enjoyable as a company is seeing the local businesses we work for dominate their industries, not only here on the Gold Coast, but also statewide and nationally depending on what they are trying to achieve. We have changed the lives of so many people and their businesses; job satisfaction does not get any better than that.”
Ian Creaser founded SEO Web Logistics in 2013, since then the company has grown to be one of the Gold Coast’s leading SEO & Website Design companies, working with small to large businesses locally, nationally and internationally.
For more information regarding SEO and what it can offer your business call: 07 5641 0224
For all media enquiries contact: Sarah Schwenk, SEO Project & Marketing Coordinator at SEO Web Logistics 0499 700 678