Does Your Business Need a Mobile App?

When you should create one

1) Creating an app could help solve an issue or simply a process

The best business apps are those that are created purely to help simplify an existing task or procedure. If it’s your business’ first foray into the world of app design, then it’s important that you don’t overcomplicate it’s feature set. Mobile apps are generally better when they solve a single issue extremely well. Don’t look to develop an app that has a multitude of different functions and one which has a usefulness that will last a lifetime. Instead focus on a niche problem and determine the ideal way in which an app could aid your business.

2) A mobile app would be warmly welcomed by your existing users

If your existing user base possesses the following qualities:

  • Technically oriented
  • Spend copious amounts of time on their phones
  • Enjoys your existing content
  • Would love the idea of special discounts/access to VIP only events/client rewards programs

If your users have this in common, then creating an app is ideal.

3) You understand precisely what your users are after and what will keep them engaged

If you’ve decided on what you believe to be an excellent idea for a new mobile app and believe that you know precisely what will keep your users engaged with it, you’re well on your way to building a successful product. If this is the case, then start working on your app as soon as possible. If you believe that you have the blueprint for an outstanding app, but aren’t entirely sure that your users will have a need to use it over and over again, then it’s important to ask yourself; “why is this mobile app so uniquely brilliant and what reason do people have to keep using it?”

4) You wish for your business to be recognised as creative and on the cusp of modern technology

If you’re keen to have your business seen as one who’s at the forefront of modern technologies, then having your very own mobile app will most certainly achieve this. Instead of client meetings where everything is committed to paper, you’ll be utilising your company’s proprietary app. This should improve the ease at which client meetings are conducted, while also impressing clients.

5) Your competitors have their own apps

There’s no greater catalyst for ingenuity and rapid embracement of new technology, than when your competitors have created apps of their own. The majority of those who work in large size corporations are adamant that business-oriented apps help to give them the edge over the competition. If you’re in an industry where all your competitors have apps of their own, then you most certainly need to create one yourself.

6) Your app is an evolution of an existing app

If you see that your competitors have apps in circulation and recognise ways in which you could greatly enhance the feature set that theirs currently offers, then creating your own app that is inspired by theirs is worthwhile.

When you should not create one

1) You’re unable to make changes to your app in timely fashion

Technology doesn’t stand still. Your app will need to be updated regularly, once it has been released to the public. If you are going to be relying on third party app developers or a digital marketing company to create your app(s), then it’s important to know what expenses and turnaround times will be involved for the updates. The time required and therefore expenses will depend on the extent of the update, so it’s a good idea to have a list of different example updates to provide them with, in order to receive a ballpark estimate.

If you instead opt to use an app development system, you may be able to avoid paying a development team each time you need to update, instead doing it yourself.

2) You believe that this is the only app that your business will ever need

While releasing your company’s very first app is a landmark achievement, if you’re under the impression that it’s the only one you’re going to require, your expectations are probably a little off the mark. Mobile apps perform best when they are only designed to solve a very small number of tasks. It’s for this reason, that companies tend to release multiple apps, to solve issues across a broad range of areas.

3) You don’t have the capacity to maintain the app

If your business doesn’t have the capacity to publish and evolve the app as the business grows, then your brilliant new idea may be doomed before work on it has even commenced. Determining how you’re going release your mobile apps will typically necessitate the following:

  • Seeking supporters for the new app design
  • Deciding if the app will seamlessly merge with current structures
  • Expanding app undertakings
  • Deciding how the app will be updated on a regular basis