Kitchen Renovations Specialist
The client specialises in new kitchen designs and builds for those with lower, mid and higher-end budgets.
Project highlights
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Kitchen Renovations Specialist
SEO Helps Kitchen Renovations Specialist Stake Their Claim as a Major Industry Player
In 2019, competition in the kitchen renovations space was strong, with the highest organic ranking positions occupied by longstanding kitchen companies that had developed a stranglehold throughout the Gold Coast area. While surpassing these brands certainly wasn’t going to be easy, an effective long-term SEO plan built around a strong content strategy, would ensure that steady progress and success would be possible.
Challenge
When the client first came to SEO Web Logistics in back in August of 2019, it was a familiar situation; they had a great reputation, but an unremarkable online presence. Their website was uninspiring and nothing in the way of SEO had ever been performed on it. The challenge facing us was simple. Make their website competitive for the keywords that were most valuable to their business.
Solution
On-page content was central to our strategy. We started off by working closely with the client to create well-written copy for all the major landing pages. That is, the home page, about page and services page. Blog posts were then written on a regular basis, both by the client and by our team, to ensure that high-quality, fresh content that was valuable to the client’s target audience, was being published onto the client’s website on a regular basis.
All blog posts contained internal links to the client’s most important landing pages. These blog posts were then distributed across the client’s social media accounts, guaranteeing more users browsed our client’s website. On-page content was supplemented with external blog posts, while citations were added on a monthly basis to provide a sustained effect on the client’s local SEO. The GMB listing was properly optimised to ensure improved results and help maximise conversions.
Outcome
Keywords
As of April 25th, 2024, our client’s website enjoys the following results in Google’s Local Pack (Search Engine Results Pages):
13 keywords ranked
#1
25 keywords ranked in the top
3
30 keywords ranked in the top
5
39 keywords ranked in the top
10
Note – these are just the keywords that the client wishes for us to track. The client’s website ranks for many more keywords beyond those listed above.
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