Gold Coast Skin Clinic

Leading Gold Coast skin cancer and cosmetic treatments clinic.

Project highlights

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Gold Coast Skin Clinic

Prominent Skin Cancer and Cosmetic Clinic helps drive growth through SEO Success

Breaking into an industry that already has stiff competition, is never an easy thing to do. In 2016, there were many established names that provided skin cancer related services, whether it be skin checks or skin cancer treatment.

Challenge

When this Gold Coast skin clinic first came to SEO Web Logistics back in May of 2016, they had only just opened their doors. They were looking for someone to help them grow their online search presence, which at that point was effectively zero. Their primary focus was skin cancer, and so they desired to rank prominently for all skin cancer related search terms on the Gold Coast.

Solution

Ranking well for keywords related to a given topic – in this case, skin cancer, first requires the creation of well written and comprehensive on-page content that covers all subtopics related to the main topic. This being the case, there are 3 main types of skin cancer:

  1. Basal Cell Carcinoma (BCC)
  2. Squamous Cell Carcinoma (SCC)
  3. Melanoma

With this in mind, high quality content was required to be created for each of these skin cancer types. Secondly, the written content was to be supported by images. Within the 3 types of skin cancers listed above, examples of skin cancer from each of these subtypes can vary greatly, so the client was asked to provide SEO Web Logistics with multiple examples from each skin cancer group; BCC, SCC and melanoma.

The combination of written content composed by a skin cancer doctor, along with clearly defined examples of skin cancer from each of the 3 main types, ensured that the on-page content had a solid foundation.

To guarantee that the content would be seen as reputable and trustworthy by prospective patients and search engines alike, we made certain that each skin cancer doctor had suitably detailed profile pages on our client’s website, which listed their qualifications, training and experience in treating the conditions that were listed on the website. In this case, skin cancers.

To bolster our on-page efforts, we then sought to gather powerful backlinks from all health directories throughout Australia. In cases where the skin cancer doctors had existing health directory profiles but which did not have backlinks, efforts were made to have them updated. The process of improving on-page content and off-page efforts continued month after month.

Expansion to Include Cosmetic Treatments

In 2020, the client signalled their intention to expand beyond skin cancer and into clinical cosmetic treatments. This essentially required SEO Web Logistics to replicate many of the same tasks that they had done for skin cancer back in 2016, for all the new cosmetic treatments. While this was an exhaustive task, we knew that the blueprint that worked so well for the client in ranking for skin cancer related search terms, could be used to once again achieve standout results for any treatment that they client wished to rank for.

Outcome

Keywords

As of February 29th, 2024, our client’s website enjoys the following results in Google’s SERPs (Search Engine Results Pages):

33 keywords ranked

#1

57 keywords ranked in top

3

71 keywords ranked in top

10

Note – these are just the keywords that the client wishes for us to track. The client’s website ranks for many more keywords beyond those listed above.

Gallery

Work showcase

Web Traffic

In line with the strong keyword ranking performance, organic traffic has seen solid growth year on year. The following chart indicates organic traffic for the period Nov 15, 2023 – Apr 1, 2024 (blue line) compared to Nov 15, 2022 – Apr 1, 2023 (orange line).

Case studies

More results

After more than a decade, we’re proud of our results we have achieved for our clients. We are
passionate about the work we do and, when it pays off and the client gets the results they are after, it
puts smiles on our dials.

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Contact Us

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admin@seoweblogistics.com

(07) 5641 0224