Benefits of Targeting Long-Tail Keywords for Your SEO Campaign
What’s in this article
This article explores the benefits of targeting long-tail keywords for SEO. It explains that long-tail keywords, which are more specific phrases, face less competition, better target audiences ready to convert, and reduce advertising costs.
As a blogger or website marketer, your main aim is to take your product to your audience and bring your audience to your page. One way to manage this is by ensuring your site ranks well on search engines, and this is where search engine optimisation tasks like keyword research come into play. Keywords show your site’s relevance to searches, helping to improve your ranking on search engines. This article will focus on long-tail keywords and how they help boost your site’s ranking on search engines.
A long-tail keyword is a phrase used as a search query that describes what a page is about. It is often 3 – 5 words long and targets more specifically than head and mid-tail keywords.
How Long-Tail Keywords Can Benefit Your SEO Campaign
You already know how important keywords are to helping your website rank become more relevant and rank higher on search engines. But do you know that long-tail keywords function better than head keywords for site optimisation? Here are some important ways long-tail keywords can help your SEO ranking.
- Less Competition: Each search made on search engines often generates tons of results, depending on the keyword used in the search. Unlike head keywords with billions of competition for ranking, long-tail keywords can be more specific, with less competition for ranking.
- Better Audience Targeting: Users often do searches on search engines according to the information or product they need. Where a head keyword targets randomly, long-tail keywords will bring you closer to your audience because you have what they want. What’s more? Most users who search for long-tail keywords are often ready to commit their interest or make a purchase.
- Lower Cost of Advertising: If you are familiar with Google Ads and their advertising system, you already know that competitive keywords are more expensive to use and cost more per click. But using specific long-tail keywords reduces the competition, thereby attracting a lower cost per click.
Need help building quality backlinks to your site?
If you do wish to build links for your business site, get in touch with a trusted Gold Coast SEO company such as SEO Web Logistics, who provide eCommerce SEO services, Google Ads services and much more.
How to Choose the Right Long-Tail Keywords
Long-tail keywords have proven to be very beneficial for ranking your site and bringing you closer to your audience. But like other optimisation tools, this type of keyword can only function effectively when correctly utilised. Here are some expert tips for choosing and using long-tails correctly.
- Have a unique selling proposition (USP): A unique selling proposition refers to the unique benefits your brand can offer customers and specific features that make it stand out. Knowing your USP will help you pick a long-tail keyword that summarises it.
- Find Out What Your Target Audience Want: One way to attract your audience to your site is by giving answers to their questions or providing solutions to their problems. You cannot do this if you do not know what they want, so you must take out time to find out what your audience really wants.
- Research Keywords: The next step involves researching keywords using the information you gathered from the first two points. Hence, your long-tail keywords must be a blend of your USP and how it provides a solution to what your audience wants.
Conclusion
Keywords generally help make you visible to the audience who do searches relating to what you have to offer. But long-tail keywords often help improve your ranking and make it easier for your target audience to find you.
Frequently asked questions
and our services? Here are some of our most frequently
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Search Engine Optimisation, or SEO for short, are the steps taken to appear highly on Google search results, or other search engines. For example, if you are based on the Gold Coast and have a power outage, you will need an electrician. In 2022, the first thing most people will do is an online search for “Gold Coast electrician” and then contact one of the highest-ranking businesses in the search results.
For the electricians that appear high in the search results, their ranking can be incredibly valuable and a steady source of new business. For those who do not rank highly, and appear beyond page one of the search results, they often rely solely on word of mouth and / or referrals to attract new business. For most businesses, limiting new business to a network of contacts can make growth almost impossible.
A good SEO agency can help get your business to the top of the Google rankings and turbocharge business growth.
A well-designed website is only half the battle. Afterall, a stylish website is of no value if no-one ever visits it. Most businesses need a steady flow of visitors to ensure their website is front and centre for customers when they search for a specific product or service…and on Google there is more than enough traffic to go round – every second (on average) there are 63,000 Google searches!
Beyond attracting traffic, there are many other SEO benefits:
- SEO offers much higher close rates (about 15 per cent) for new leads when compared with other forms of marketing (often less than two per cent).
- SEO brings quality traffic to your website. When you begin an SEO campaign, your website is updated to incorporate specific keywords relevant to the traffic you need to attract. This ensures that you zero in on your preferred audience that are most interested in your business’ product or service.
- SEO is very measurable, making it easy to understand results and return on investment.
- SEO, particularly for e-commerce businesses, ensures your business is open 24/7. This means that potential customers can engage with your business, leave enquiries and even make transactions when your business is not ‘open’.
- SEO can level the playing field among businesses sizes. We’ve helped small retailers outrank conglomerates like Myer and a family construction business dominate multi-nationals, among countless other examples. None have the budget of the bigger companies, but with a well-executed SEO campaign, they can thrive online.
- SEO is very sustainable. For a relatively small budget, SEO can be an ongoing strategy that can be more effective than traditional marketing and thereby reduce spend in these areas.
- SEO need not be tied to geographical boundaries. You can expand your SEO campaign as your business grows, with minimal additional expanse. For example, if you are a Gold Coast business looking for customers in Brisbane, or vice versa, increasing this reach is possible via an SEO campaign.
- Utilising SEO techniques ensures you have a better website. At the heart of effective SEO, is an ongoing obsession to improve the user (visitor) experience. When Google sees this, they improve rankings, but it also means that websites that do SEO properly are generally more functional and easier-to-use.
A do-it-yourself approach is always a possibility. However, it is worth considering that the learning curve is incredibly steep (and the goal posts move regularly!). Those taking on an SEO campaign themselves will need to consider page optimisation, conversion rate optimisation, keyword research, Google My Business, link building, content creation, use of metrics ….the list goes on. The reality is that there are many moving parts in any successful SEO campaign.
Given these challenges, we think it makes sense to work with a reputable SEO agency. And our experience over the years has told us that the agency approach will always prove more successful, cheaper and faster than keeping SEO in-house.
Working with a team that lives and breathes SEO each day will represent your best chance of SEO having a material impact on your business’ growth.
With more than a billion websites in 2022, SEO campaigns can take a few months to gain traction. This is most relevant in competitive industries and/or major metropolitan locations. For more niche businesses and / or smaller geographic locations, we’ve often seen a surge in rankings within weeks.
SEO is not a short-term fix though – it does require an ongoing commitment from clients. Along with hard work, patience and expertise from your chosen SEO agency.
Brace yourself for a frustrating answer (sorry!) – it depends. The cost of SEO is determined by several factors including:
- Industry competitiveness – some industries are far more competitive than others. Playing SEO catch up against businesses with well-established online presences, takes time and costs money.
- Geographic locations – to state the obvious, Brisbane is going to be harder market to crack for SEO compared to Southport on the Gold Coast. That is definitely not to say it is impossible to see great results in Brisbane, it just can take more time and resources (which drives up the price).
- Your website – is it SEO ready, or are you going to need major changes before you can launch an effective SEO campaign? Potentially this can add some cost to the start of your SEO campaign.
We’ve have to have a look at your website, as there could be a number of reasons why you’ve seen a drop in traffic.
If your drop in traffic is fairly sudden, we’d encourage you to have a read of our Google Penalty Recovery Services page.
If the drop in traffic has happened over a long period of time, the reasons are likely to be less sinister. One reason could be that your competitors are now focused on SEO and have got the jump on your business. Or it could be time for your business to revisit its own SEO and find out the reason for the deterioration.
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