SEO and digital marketing news

In recent years we have seen drastic changes to search engine result pages, due to smartphones, and in particular, how we search on them. There has been a steadily increasing trend of users searching with local intent while moving from one place to another.

Having a Google My Business (now known as Google Business Profile) listing is an indispensable tool in every local business owner’s toolbox, and should be part of your digital marketing strategy.

You may remember a time when SEO consisted of using keywords on a webpage. You scattered a phrase here and there through content to get ranked in search engines. It was the easiest way to rank your page. The more you used a phrase, the higher it went in the...

To ensure that your business has a chance of ranking locally, you must first claim your business listing. In Google this is done using Google My Business, while in Bing this is achieved using Bing Places.

Digital marketing has become quite famous and is yielding fantastic results for the people who have adopted it, especially in the modern-day business world. This is thanks to internet development and the many opportunities it has brought along.

It is virtually impossible to have a business in 2023 without having a fully functional website. The essence of digital marketing in today’s business world cannot be underestimated. This transition will continue to occur since the internet has become part of our lives. One of the key elements to having...

The internet was a brilliant invention that opened doors never before seen for businesses. The possibility of getting your business seen by thousands of eyes in very little time spells profit. There are various tools and mechanisms that people have made to help you get the word out.

Marketing is one of the essential phenomena we ever discovered as humans. Your ability to market can be the thing that separates your business from being a colossal failure or a successful one. Digital marketing is so vital that we see it employed even in religion.

So, you are about to complete work on your shiny new website. The design is sleek and user friendly, your copy is unique and engaging – seems like a good time to hit the big red “publish” button. But wait! Isn’t there something you are forgetting?